Welcome to Self-Publishing LOW COST OF SELF-PUBLISHING 14  Self-published authors find success Publishers vs. Printers Editing Layout graphics Cover design Copyright/ ISBN Press release Marketing Print Costs Distributors bookstores YOU agent PUBLISHER BEWARE! NOT ALL PUBLISHERS ARE CREATED EQUAL WHEN YOU SIGN AWAY RIGHTS, YOU GIVE UP OTHER OPPORTUNITY. YOU MUST HAVE PERFORMANCE CLAUSE IN AGREEMENTS, OR YOU RISK BEING ‘STUCK’ WITH A PUBLISHER.